> ## Content Index > Fetch the complete content index at: https://www.real-reel.com/llms.txt > Use this file to discover other available public pages before exploring further. # Vertical Weekly: P&G's 50ep Vertical; Spain first native vertical series… - URL: https://www.real-reel.com/vertical-weekly-pg-microsoap-spain-vertical-sooka/ - Published: 2025-12-15T16:28:15.000Z - Updated: 2026-03-23T19:05:26.000Z - Author: Real Reel - Tags: WEEKLY. ## ▙ ▙ Brand money locks in, broadcasters follow, fans vote with emotion — vertical microdrama moves from experiment to system. ****Week of Dec. 5–12, 2025** [Join Real Reel](#/portal/signup/free) ![Real Reel](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/2026/01/obs-dark.png) --- ### P&G Studios, dentsu Entertainment and Native set a 50-episode “microsoap,” with rollout details locked. A Dec. 10 announcement confirms *The Golden Pear Affair,* billed as the first brand co-produced, feature-length “microsoap” in the U.S. from **P&G Studios**, dentsu Entertainment and personal-care brand Native, produced by Pixie USA. The series runs 50 episodes and will go social-first, with a trailer in January 2026 and an app expansion after the social launch; leads are Nick Ritacco and Alyona Real. The note also ties the premiere window to Native’s Global Flavors product line, underscoring a commerce-aware cadence. (GlobeNewswire also cites industry projections of **$11B global micro drama revenue in 2025**.) Beyond brand integration, the industry’s long-term sustainability hinges on its underlying IP and platform infrastructure. We recently examined how [**vertical drama infrastructure is evolving to support high-frequency content delivery**](https://www.real-reel.com/vertical-drama-weekly-infrastructure-ip-platforms/), suggesting that the "micro-soap" format is not just a trend, but a new architectural standard for mobile-first entertainment ecosystems. [The Native Brand, P&G Studios and dentsu Entertainment Launch America’s First Brand Co-Produced Feature-Length “Microsoap” for the Vertical Video Era Produced by Pixie USA, Titled “The Golden Pear Affair”THE NATIVE BRAND, P&G STUDIOS AND DENTSU ENTERTAINMENT LAUNCH AMERICA’S FIRST BRAND CO-PRODUCED FEATURE-LENGTH “MICROSOAP”…![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/icon/favicon-84.ico)GlobeNewswiredentsu![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/thumbnail/7ad0d242-45c9-404c-a58c-59316317f9cb)](https://www.globenewswire.com/news-release/2025/12/10/3203175/0/en/the-native-brand-p-g-studios-and-dentsu-entertainment-launch-america-s-first-brand-co-produced-feature-length-microsoap-for-the-vertical-video-era-produced-by-pixie-usa-titled-the-.html?ref=real-reel.com) ![](https://cdn-images-1.medium.com/max/1600/0*QCHpupnAcHohoHlA.jpg) Photo Copyright@Native --- ### Spain plants a flag: Atresmedia’s Flooxer will premiere its first vertical series on Dec. 23 and pushed the key art on Dec. 10. Atresmedia’s Nov. 19 press note introduced **Flooxer**’s first vertical micro drama, *Una novia por Navidad* (working counts **54–60 episodes**, **1–3 minutes** each). The **Dec. 10** poster drop and fresh local coverage this week re-centered the timing: **Dec. 23 launch on Flooxer/Atresplayer**. Cast includes **Marina Baeza** and **Carla Flila**. The platform positioning is explicit: Spain’s “first” homegrown, phone-native series from a major TV group, using a holiday window to test daily-style engagement. [Atresmedia sigue innovando y ya prepara su primera serie vertical para FlooxerAtresmedia traerá a España el género del microdrama que se ha convertido en un fenómeno global con proyectos de gran éxito en Latinoamérica y Asia. Flooxer ya rueda su primera serie vertical ‘Una novia por Navidad’, protagonizada por Marina Baeza y Carla Flila.![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/icon/apple-touch-icon-180x180-3.png)Atresmedia![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/thumbnail/atresmedia-sigue-innovando-prepara-primera-serie-vertical-flooxer_69.jpg)](https://www.atresmedia.com/prensa/notas/atresplayer/series/atresmedia-sigue-innovando-prepara-primera-serie-vertical-flooxer%5F20251119691e2b6639b3f1652bfa51f4.html?ref=real-reel.com) ![](https://cdn-images-1.medium.com/max/1600/0*QjrubkKBJywBHYhy) Photo Copyright@Atresmedia --- ### Fans, not AIs: the first global, fan-run snapshot of vertical viewers lands with clear preferences. The **Vertical Drama Love Fan Survey 2025** (103 pages; **1,670** valid responses) publishes a systematized, fan-side readout: viewers report **actor-driven loyalty**, **daily viewing habits**, and **low enthusiasm for AI-led casting**; **Deadline**’s write-up pegs weekly viewing at **\~64%** of respondents. The topline for creators and commissioners: emotional drivers, star appeal and format clarity are doing the heavy lifting, more than novelty. (Note the survey is **independent**, not platform-sponsored.) The audience’s growing preference for recognizable faces underscores a pivotal shift in production standards. As we explored in our detailed review of [**MyDrama’s "Wild Silence" and its strategic casting of Maksim Chmerkovskiy**](https://www.real-reel.com/vertical-drama-review-wild-silence-mydrama/), the move to bring in mainstream TV personalities is no longer just a gimmick—it’s a calculated effort to lower user acquisition costs and professionalize the storytelling within the micro-soap genre. [Vertical Drama Love Fan Survey 2025 — Vertical Drama Love![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/icon/default-favicon.ico)Vertical Drama Love![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/thumbnail/channels4_profile.png)](https://www.verticaldramalove.com/vertical-drama-love-fan-survey-2025?ref=real-reel.com) --- ### Southeast Asia adds a front door: Astro’s sooka launches “sooka Shorts” Malaysia’s **sooka** switches on a **microdrama feature** called **sooka Shorts** on **Friday, Dec. 12**, debuting with early local titles (including *Mandrem*, *Gadis Dihina Pemilik Empayar*, *Mak Kau CEO Aku*, *Raja Fitnah*) and a **freemium** sampling layer; full access sits inside the **Entertainment plan** (**RM13.90/month**). ContentAsia’s brief flags planned **regional collaborations** in 2026, including **Korean** and **Chinese** micro dramas. This localized momentum in Southeast Asia mirrors the broader global ambitions of top-tier platforms. In our exclusive sit-down with [**Sasha Tkachenko on MyDrama’s international expansion and vertical strategy**](https://www.google.com/search?q=https://www.real-reel.com/rid-sasha-tkachenko-mydrama-vertical-drama-interview/&ref=real-reel.com), it became clear that the friction between native storytelling and global scalability is the next major hurdle for apps looking to replicate the success of domestic hits in foreign markets. [New Microdrama-Focused sooka Shorts To Debut On 12 December 2025sooka has announced a new addition to its platform in the form of “sooka Shorts”. Set to launch on 12 December 2025, the new feature brings short-form narrative content directly to the …![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/icon/lowyat-logo-square-512-8-300x300.png)Lowyat Media GroupHeirul Kamel![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/thumbnail/sooka-shorts-to-launch-on-12-dec-2025-1.jpg)](https://www.lowyat.net/2025/374910/new-microdrama-focused-sooka-shorts-to-debut-on-12-december-2025/?ref=real-reel.com) --- ### Wider entertainment context **Box office:** **Disney’s *Zootopia 2*** has now **crossed/is crossing the $1B worldwide** line, per Reuters/Forbes and running dashboards. [**⇲**](https://www.reuters.com/lifestyle/disneys-zootopia-2-set-join-1-billion-box-office-club-2025-12-12/?ref=real-reel.com) --- ## **✱** REAL REEL IS AN INDEPENDENT PUBLICATION FOCUSED ON BUSINESS, AESTHETICS, AND THE FUTURE OF VERTICAL DRAMA MOBILE-FIRST STORYTELLING. ![](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/2025/12/das-1-1-1.jpg) ## Real Reel™ NEWSLETTER. ⁙ ****News, Analysis & Reviews for Vertical Storytelling.** [JOIN ⇲](https://shu-studio.kit.com/profile?%5Fgl=1%2Aj8s56s%2A%5Fgcl%5Fau%2AODQ4MzA2MTMzLjE3NTQyNjAxMzEuMjQ1MDg2NTY4LjE3NjAzODMxNjEuMTc2MDM4MzgzNw&ref=real-reel.com) --- ![Real Reel](https://storage.ghost.io/c/4e/08/4e085894-1c5a-4767-b4c4-70c385ab0d9d/content/images/2026/01/obs-png-s.png)