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India’s Vertical Short Drama Hit #1, But Can They Make Money?
In July, India quietly became the world’s #1 market for short-drama app downloads, racking up 21.07 million installs in a single month. All…
Market trends for vertical series: apps, distribution, monetization, and global rollouts.
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In July, India quietly became the world’s #1 market for short-drama app downloads, racking up 21.07 million installs in a single month. All…
Obs.
NetShort is a vertical short-drama app operated by NETSTORY PTE. LTD. (Singapore). On iOS, it’s listed under that seller name and currently…
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July 2025 at a glance: 100M+ downloads, $209M+ in net revenue
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In Part 1, we explored: * The definition of international vertical short dramas and their two main content types: local dramas and translation dramas. * The factors driving market growth globally. * The differences between translation and local production in terms of cost, ROI, and audience impact. * The top platforms worldwide and their
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Previously, we gave a broad overview of short dramas and the current state of the market. Now, in this two-part series, we’ll take a closer…
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Drama in the World of Vertical Drama, is This the New Way to Hype a Show?
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China’s “short dramas,” especially vertical micro-dramas designed for mobile viewing, first entered the public eye around 2018. With the…
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July 25, 2025 — The storm around copyright in the booming vertical short-drama industry has intensified.
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The Ukrainian up-start teaching vertical-drama giants a new release game
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Most international filmmakers and screenwriters glance at the vertical-drama boom and assume the platforms are starving for “great…
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The global short-form drama boom shows no sign of slowing. From January through June, 257 dedicated apps racked up more than 84.59 million…
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How an audio-app spin-off just turned India into the next battleground for 90-second series