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My Drama & HOLYWATER
The Ukrainian up-start teaching vertical-drama giants a new release game
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Industry Observation
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Vertical Drama Today: No Paid Traffic, No Revenue
Most international filmmakers and screenwriters glance at the vertical-drama boom and assume the platforms are starving for “great…
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Vertical Drama H1 2025 Snapshot
The global short-form drama boom shows no sign of slowing. From January through June, 257 dedicated apps racked up more than 84.59 million…
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Kuku TV and the South-Asian Micro-Drama Boom
How an audio-app spin-off just turned India into the next battleground for 90-second series
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Who’s Really Behind ReelShort? Why they can make $30M+ a Month in 2025?
From a 20-square-meter dorm office in Beijing to the top of the U.S. App Store. Here’s the cross-border thriller powering your 60-second cliff-hangers. In 2000, a handful of recent grads from Tsinghua (China’s top 1 university) crammed into a broom-closet office in Beijing’s Haidian startup district
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Vertical Dramas Go Global — The 2025 Power Map
The Market Blows Past $700 Million in a Quarter
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The $0.30 Paywall: How China Turned Micro-Dramas into a Cash Machine
Hollywood is busy licensing your childhood cartoons into billion-dollar IP universes, while millions of Gen Z are paying 30 cents to unlock…
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Stop Calling Vertical Dramas “TikTok Clips”: Anatomy of a New Medium
“Mini-dramas look like TikToks until you tap ‘unlock’ and realize a whole Candy-Crush economy is hiding underneath.” — a16z media memo…
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Vertical Dramas Will Eat Hollywood’s Lunch
“Over my morning commute I binged nine episodes, watched a billionaire’s wife fake her own death, and it only cost me 27 cents.” —…