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Vertical Drama Weekly: Omdia, Mip London and the Marketing Economy
✱ Vertical is no longer proving it can grow — it is proving it can allocate capital. Week of Feb 23 – Mar 1, 2026 Join Real Reel Omdia: Microdramas Overtake Netflix and Disney+ on Mobile Engagement Omdia released new 4Q25 data showing that microdrama apps have surpassed major streamers such as Netflix,