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Vertical Drama Weekly: Nippon TV Launches, John Lewis Builds, COL Coordinates
✱ Incumbent broadcasters formalized vertical divisions. Streamers shipped vertical as a product layer. Major distributors packaged libraries cross-regionally. And COL quietly signaled that the fragmented era may be ending. Vertical is no longer spreading. It is organizing. Week of Feb 15–22, 2026 Join Real Reel Nippon TV launches Viral Pocket