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Vertical Micro Drama Weekly: long-form goes vertical, Korea locks a slate, Disney feeds the IP pipe
Week of Sept 14–21, 2025
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Industry Observation
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US Micro-Drama Check-In：DramaBox wants the crown, local media is finally paying attention, and the…
Latest News About Vertical Micro Drama Industry
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Why China’s Vertical Short-Drama Experiments Hint at Hollywood’s Next Disruption
On September 4, Chinese short-drama platform Hongguo Self-Production (红果自制) announced an “Actor Cooperation Plan.” The headline: actors won’t just get flat fees anymore, they’ll get revenue-sharing options, or guaranteed base pay plus upside, depending on how their projects perform. Agencies that bring in new talent will also be
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Hollywood’s Vertical Leap: Can MicroCo Really Crack the Short-Form Code?
This piece is by 9:16.
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India’s Vertical Short Drama Hit #1, But Can They Make Money?
In July, India quietly became the world’s #1 market for short-drama app downloads, racking up 21.07 million installs in a single month. All…
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NetShort: From Translation Breakout to Local Originals, a Vertical Short Drama Contender to Watch
NetShort is a vertical short-drama app operated by NETSTORY PTE. LTD. (Singapore). On iOS, it’s listed under that seller name and currently…
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July 2025 Vertical Short Drama Market + August Heat Check
July 2025 at a glance: 100M+ downloads, $209M+ in net revenue
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The Global Rise of Vertical Short Drama Platforms (2/2)
In Part 1, we explored: * The definition of international vertical short dramas and their two main content types: local dramas and translation dramas. * The factors driving market growth globally. * The differences between translation and local production in terms of cost, ROI, and audience impact. * The top platforms worldwide and their
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The Global Rise of Vertical Short Drama Platforms (1/2)
Previously, we gave a broad overview of short dramas and the current state of the market. Now, in this two-part series, we’ll take a closer…
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Trump Fell for the White House Janitor: 72 Hours to Go Viral, 72 Hours to Get Debunked
Drama in the World of Vertical Drama, is This the New Way to Hype a Show?
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Vertical Drama: How China’s 7-Year Boom Is Shaping a Global Entertainment Wave
China’s “short dramas,” especially vertical micro-dramas designed for mobile viewing, first entered the public eye around 2018. With the…
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Breaking News: ReelShort Hit by Wave of Plagiarism Accusations
July 25, 2025 — The storm around copyright in the booming vertical short-drama industry has intensified.