Obs.
On September 4, Chinese short-drama platform Hongguo Self-Production (红果自制) announced an “Actor Cooperation Plan.” The headline: actors won’t just get flat fees anymore, they’ll get revenue-sharing options, or guaranteed base pay plus upside, depending on how their projects perform. Agencies that bring in new talent will also be
Review.
In the world of short-form storytelling, The Mafia Boss on DramaShorts is a perfect example of how to hook viewers fast and keep them scrolling for more. I only had access to the first ten episodes, but even within that window it’s clear: this show understands the vertical format,
Obs.
This piece is by 9:16.
Insights.
Spend a few weeks sitting in on a short-drama writers’ room and you start to see a pattern. It isn’t about characters in the traditional…
Review.
This piece is by Amy — entirely personal opinion.
Insights.
Treat the feature as source ore, not a finished object. The goal isn’t to preserve its shape; it’s to extract its charge: the conflict, the humiliations, the reversals, the secret you can’t unknow, and recast that charge into 90s engines. Start with the spine, not the chronology
Obs.
In July, India quietly became the world’s #1 market for short-drama app downloads, racking up 21.07 million installs in a single month. All…
Insights.
Every few months someone says, “A 90-minute movie is basically sixty 90-second episodes. Just cut it up.” The math is tidy. The…
Review.
(Heads-up: this review contains mild spoilers, consider before reading.) Caroline Smith doesn’t play the victim, she prosecutes the pattern. A hyper-competent “abuse intervention” pro gets swept into a too-neat blind date with Richard, a silver-tongued divorce attorney who sells therapy-speak and safety. The courtship is fast, the marriage faster
Obs.
NetShort is a vertical short-drama app operated by NETSTORY PTE. LTD. (Singapore). On iOS, it’s listed under that seller name and currently…
Insights.
Maxing Out the “Satisfaction Ceiling”: Villains, the Addictive Loop, and “Useful Uselessness”
Obs.
July 2025 at a glance: 100M+ downloads, $209M+ in net revenue