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OBS.

Industry Analysis. Analysis of the shifts reshaping mobile-first entertainment — from platforms and business models to technology, audiences and production.

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Stop Calling Vertical Dramas “TikTok Clips”: Anatomy of a New Medium

“Mini-dramas look like TikToks until you tap ‘unlock’ and realize a whole Candy-Crush economy is hiding underneath.”  — a16z media memo…

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by Real Reel