WEEKLY.
ReelShort, Neymar, and Viu: the industry answered with money and air time
Showbox, Albertsons, and Neymar walked into vertical drama this week.
WEEKLY.
Real Reel's Weekly brings together the most important developments across the vertical drama and vertical series industry, offering a concise overview of platform movements, market signals, and emerging trends in microdrama and vertical video. It serves as a regular pulse check on how the ecosystem is evolving week by week.
WEEKLY.
Bradley Bell, Jamie Oliver, and the Vertical Turn
Bradley Bell founded a microseries studio. Jamie Oliver Group enters vertical production. Brands commission microseries at Cannes Lions.
WEEKLY.
TikTok, Fox, and the Week AI Entered the Casting Room
TikTok partners with Sundance on microseries writing. AI replaces US microdrama actors while India produces vertical-native stars.
WEEKLY.
Festivals, Franchises, and the YouTuber Who Beat Star Wars
ABFF adds a competitive microdrama section. Screen Time hits 150M. Vertical drama's franchise era has arrived.
WEEKLY.
India Goes Global, Vertical at Cannes, and China's AI Factory Gets a Reckoning
TikTok signs its first Indian microdrama distribution deal. ByteDance's Seedance 2.0 enters Cannes' Marché du Film.
WEEKLY.
Peacock Goes In, aTwist Names Itself, and AI Gets Serious Money
Peacock launched Bravo microdramas and licensed ReelShort. aTwist named itself and signed BET. TrueShort raised $12M.
WEEKLY.
Amazon, Disney, Netflix All Have Vertical Feeds Now. What Happens to the Rest of the Industry?
Amazon, Disney, and Netflix all have vertical feeds now. RoseBerry Media launched with five major TV distributors.
WEEKLY.
Netflix Clips Is Live. Taye Diggs Built a Platform. Vertical Drama Had a Serious Week.
Netflix launched a vertical video feed. Taye Diggs built a microdrama platform.
WEEKLY.
Marc Jacobs Went Vertical. So Did ABS-CBN. Microdrama Had Its First Awards Night
Marc Jacobs replaced its campaign infrastructure with an ongoing microdrama series.
WEEKLY.
Netflix Goes Vertical, the Television Academy Takes Notice, and the Industry Is Catching Up
Netflix put vertical video in its earnings letter. The TV Academy put microdrama on its cover.
WEEKLY.
Issa Rae Goes to TikTok, VeYou Launches, and Netflix Draws a Line
Hollywood talent is committing. New money is entering with a quality thesis. And the industry's biggest streamer just said no to vertical — for now.
WEEKLY.
Vertical Drama Weekly: Shorta, GammaTime, Harlequin and the Supply Shift
Shorta launches in Latin America while GammaTime, Harlequin and Constantin expand vertical drama through IP and AI. The microdrama ecosystem is shifting toward a more structured, supply-driven model.