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Real Reel™

Real Reel™
The Global Rise of Vertical Short Drama Platforms (1/2)

Obs.

The Global Rise of Vertical Short Drama Platforms (1/2)

Previously, we gave a broad overview of short dramas and the current state of the market. Now, in this two-part series, we’ll take a closer…

By Real Reel™ 11 Aug 2025
Vertical Drama Review: Brace Face Betty

Review.

Vertical Drama Review: Brace Face Betty

⚈ ⚈ Braces, Bad Boys & Bedroom Heat: The Wild Ride of Vertical Drama Brace Face Betty Feed that hunger, and the series stays glued to the trending list for weeks. Join Real Reel Brace Face Betty plunges us into freshman Betty Brunson’s first-day-from-hell at “the best uni in the state.

By Real Reel™ 08 Aug 2025
Vertical Isn’t a Format. It’s a Revolution.

Insights.

Vertical Isn’t a Format. It’s a Revolution.

Hello everyone! 👋 Real Reel™ is an open playground for all things vertical drama: the craft, the chaos, the hot-takes. If you’ve ever felt thrilled or annoyed about watching stories in portrait, we want to hear from you. Two fresh reads to kick-start the debate: 9:16 — “Vertical Isn’t

By Real Reel™ 06 Aug 2025
Vertical Drama Review: 30 Years Frozen, 3 Brothers Regret

Review.

Vertical Drama Review: 30 Years Frozen, 3 Brothers Regret

⚈ ⚈ When this Chinese vertical drama, produced by Shenyang Xinuo Information Technology, slipped onto DataEye’s domestic “heat list” at №28… how raw emotion can outrun plot holes in the global Vertical… Join Real Reel When this Chinese vertical drama, produced by Shenyang Xinuo Information Technology, slipped onto DataEye’s domestic

By Real Reel™ 04 Aug 2025
Hooked by Ten: The Writer’s Playbook for High-Retention Vertical Dramas

Insights.

Hooked by Ten: The Writer’s Playbook for High-Retention Vertical Dramas

Writing a vertical-screen drama, the first thing that pops into my head isn’t the shot list, it’s the retention curve in the platform…

By Real Reel™ 01 Aug 2025
Trump Fell for the White House Janitor: 72 Hours to Go Viral, 72 Hours to Get Debunked

Obs.

Trump Fell for the White House Janitor: 72 Hours to Go Viral, 72 Hours to Get Debunked

Drama in the World of Vertical Drama, is This the New Way to Hype a Show?

By Real Reel™ 30 Jul 2025
Vertical Drama: How China’s 7-Year Boom Is Shaping a Global Entertainment Wave

Obs.

Vertical Drama: How China’s 7-Year Boom Is Shaping a Global Entertainment Wave

China’s “short dramas,” especially vertical micro-dramas designed for mobile viewing, first entered the public eye around 2018. With the…

By Real Reel™ 28 Jul 2025
Breaking News: ReelShort Hit by Wave of Plagiarism Accusations

Obs.

Breaking News: ReelShort Hit by Wave of Plagiarism Accusations

July 25, 2025 — The storm around copyright in the booming vertical short-drama industry has intensified.

By Real Reel™ 25 Jul 2025
My Drama & HOLYWATER

Obs.

My Drama & HOLYWATER

The Ukrainian up-start teaching vertical-drama giants a new release game

By Real Reel™ 23 Jul 2025
Vertical Drama Review: Why ‘Spark Me Tenderly’ Went Viral?

Review.

Vertical Drama Review: Why ‘Spark Me Tenderly’ Went Viral?

⚈ ⚈ Spark Me Tenderly has been streaming on the My Drama app since September 6, 2024, and it was still one of the service’s most-promoted and hottest titles through June 2025. Longevity like that is rare for a vertical series. This piece breaks down the factors behind its success. Join

By Real Reel™ 21 Jul 2025
Why Traditional Filmmakers Should Keep One Eye — at Least — on Vertical Short Drama

Insights.

Why Traditional Filmmakers Should Keep One Eye — at Least — on Vertical Short Drama

This note is personal. I’m a traditional filmmaker who still loves the smell of a DCP and the ritual of lights-down in a theater. But I’m also the person who just spent an entire subway ride watching everyone around me stare, hypnotized, at a six-inch screen. It stings

By Real Reel™ 17 Jul 2025
Vertical Drama Today: No Paid Traffic, No Revenue

Obs.

Vertical Drama Today: No Paid Traffic, No Revenue

Most international filmmakers and screenwriters glance at the vertical-drama boom and assume the platforms are starving for “great…

By Real Reel™ 15 Jul 2025
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Beyond the format.

Editorial insight on vertical storytelling.