Obs.
Hollywood’s Vertical Leap: Can MicroCo Really Crack the Short-Form Code?
This piece is by 9:16.
Real Reel
Editorial lead at SHÙ Studio. Decoding Vertical Drama, mobile-first production & short-form storytelling.
Playbook.
The Emotional Engine of Vertical Dramas
Spend a few weeks sitting in on a short-drama writers’ room and you start to see a pattern. It isn’t about characters in the traditional…
Playbook.
A practical way to adapt a feature into a Vertical short drama
Treat the feature as source ore, not a finished object. The goal isn’t to preserve its shape; it’s to extract its charge: the conflict, the humiliations, the reversals, the secret you can’t unknow, and recast that charge into 90s engines. Start with the spine, not the chronology
Obs.
India’s Vertical Short Drama Hit #1, But Can They Make Money?
In July, India quietly became the world’s #1 market for short-drama app downloads, racking up 21.07 million installs in a single month. All…
Playbook.
Why a feature film isn’t secretly a 60-episode vertical short drama?
Every few months someone says, “A 90-minute movie is basically sixty 90-second episodes. Just cut it up.” The math is tidy. The…
REVIEW.
Vertical Drama Review: Girls Help Girls: Divorce or Die
⚈ ⚈ It’s fresh, it’s muscular, it’s the opposite of the “naïve good girl” template. You feel the show planting a flag. Red Flags, Patriarchs & Payback Join Real Reel (Heads-up: this review contains mild spoilers, consider before reading.) Caroline Smith doesn’t play the victim, she prosecutes the
Obs.
NetShort: From Translation Breakout to Local Originals, a Vertical Short Drama Contender to Watch
NetShort is a vertical short-drama app operated by NETSTORY PTE. LTD. (Singapore). On iOS, it’s listed under that seller name and currently…
Playbook.
Vertical Short Drama Writing Advanced 1
Maxing Out the “Satisfaction Ceiling”: Villains, the Addictive Loop, and “Useful Uselessness”
Obs.
July 2025 Vertical Short Drama Market + August Heat Check
July 2025 at a glance: 100M+ downloads, $209M+ in net revenue
Obs.
The Global Rise of Vertical Short Drama Platforms (2/2)
In Part 1, we explored: * The definition of international vertical short dramas and their two main content types: local dramas and translation dramas. * The factors driving market growth globally. * The differences between translation and local production in terms of cost, ROI, and audience impact. * The top platforms worldwide and their
Playbook.
Vertical Short Drama Marketing: What Every Creator Should Know
We all know making a short drama is a rush. You pour your heart into the plot twists, the characters, the emotional…
Obs.
The Global Rise of Vertical Short Drama Platforms (1/2)
Previously, we gave a broad overview of short dramas and the current state of the market. Now, in this two-part series, we’ll take a closer…