Obs.
Kuku TV and the South-Asian Micro-Drama Boom
How an audio-app spin-off just turned India into the next battleground for 90-second series
Real Reel
Editorial lead at SHÙ Studio. Decoding Vertical Drama, mobile-first production & short-form storytelling.
Playbook.
The Anatomy of a Vertical Drama Script
What we learned after binge-watching 100+ English and Chinese vertical series To better understand the storytelling difference between film/TV script and Vertical script, we watched more than 100 series, both English and Chinese original, here are our observation about the current english series script characteristic and issues: Unlike a
Obs.
Who’s Really Behind ReelShort? Why they can make $30M+ a Month in 2025?
From a 20-square-meter dorm office in Beijing to the top of the U.S. App Store. Here’s the cross-border thriller powering your 60-second cliff-hangers. In 2000, a handful of recent grads from Tsinghua (China’s top 1 university) crammed into a broom-closet office in Beijing’s Haidian startup district
Obs.
Vertical Dramas Go Global — The 2025 Power Map
The Market Blows Past $700 Million in a Quarter
Obs.
Vertical Drama Industry: Business Models, Platforms, Production Pipeline & Global Market Map (2026)
Updated: Feb 2026 An industry-level reference to how the vertical drama industry — and its underlying economy — actually operates. ✱ Vertical drama is no longer best understood as a content format or a short-form storytelling trend. At scale, it functions as a distinct entertainment economy: mobile-native, monetization-driven, and structurally incompatible with legacy
Obs.
Stop Calling Vertical Dramas “TikTok Clips”: Anatomy of a New Medium
“Mini-dramas look like TikToks until you tap ‘unlock’ and realize a whole Candy-Crush economy is hiding underneath.” — a16z media memo…
Obs.
Vertical Dramas Will Eat Hollywood’s Lunch
“Over my morning commute I binged nine episodes, watched a billionaire’s wife fake her own death, and it only cost me 27 cents.” —…