Insights.
Vertical drama isn’t a mood, it’s a machine. On a phone, attention is a fingertip away from disappearing, so your episode has to create momentum you can see, not just feel. That means designing for frames, timestamps, and proof. This first part focuses on two layers: the opening
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Week of Sept 28–Oct 5, 2025
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After a year of splashy model showcases and proof-of-concept clips, AI-native short dramas are starting to look like a business. App-store data indicates in-app purchases for short-drama platforms approached $700 million in Q1 2025, nearly four times the prior year, with the U.S. responsible for roughly 49% of that
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Community Notice: This is an information-only listing shared by Real Reel for our creator community.
Review.
Vertical drama grows up: marriage, media storms, and the cost of staying in love…
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Week of Sept 21–28, 2025
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Framing for market observers The export wave is no longer a curiosity. It’s a bifurcated market with two winning logics: scale (library density + paid distribution) and efficiency (high RPD/LTV from narrowly targeted users). Understanding which game a company is playing explains the leaderboard and where margins come from.
Insights.
Creator-first note: this piece is for writers, directors, and producers who want to understand short-drama marketing so you can build it into your storytelling. You don’t need to run campaigns. You do need to shape scenes and episode beats that marketing can lift, test, and scale without breaking your
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Week of Sept 14–21, 2025
Insights.
Advanced craft for vertical storytellers. Scene grammar over slogans.
Review.
The Top-Ranked Show That Proves the Market Is Broken.
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Latest News About Vertical Micro Drama Industry