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Real Reel™

Real Reel™
Vertical Drama Scriptwriting 2.0

Insights.

Vertical Drama Scriptwriting 2.0

How to turn 90 seconds of phone real estate into a binge-worthy roller coaster ← no dash needed at all.

By Real Reel™ 11 Jul 2025
Vertical Drama H1 2025 Snapshot

Obs.

Vertical Drama H1 2025 Snapshot

The global short-form drama boom shows no sign of slowing. From January through June, 257 dedicated apps racked up more than 84.59 million…

By Real Reel™ 09 Jul 2025
Vertical Drama Review: Bodyguards by Day Lovers by Night

Review.

Vertical Drama Review: Bodyguards by Day Lovers by Night

⚈ ⚈ “We write like a carnival barker,” explains the showrunner of Bodyguards by Day Lovers by Night, “because viewers decide in eight seconds whether they will pay or swipe.” Swiping for Chemistry: How Vertical BL Dramas Became Mobile Gold. Join Real Reel Vertical dramas are series built for phone screens. Every

By Real Reel™ 07 Jul 2025
Vertical Drama Review: CEO’s Sudden Silver Bride

Review.

Vertical Drama Review: CEO’s Sudden Silver Bride

⚈ ⚈ Streaming on FlickReels since early June, this ninety-second-chapter drama has rocketed into the most-watched carousel on several… Here is why the buzz feels both deserved and, at times, a little baffling. Join Real Reel Streaming on FlickReels since early June, this ninety-second-chapter drama has rocketed into the most-watched carousel on

By Real Reel™ 04 Jul 2025
Kuku TV and the South-Asian Micro-Drama Boom

Obs.

Kuku TV and the South-Asian Micro-Drama Boom

How an audio-app spin-off just turned India into the next battleground for 90-second series

By Real Reel™ 02 Jul 2025
Vertical Drama Review: The Adjuster

Review.

Vertical Drama Review: The Adjuster

⚈ ⚈ How a still-pending New York homicide case became the plot of ReelShort’s new vertical drama The Adjuster. From Front-Page Murder to 90-Second Cliff-Hanger Join Real Reel The real-world crime On the morning of December 4, 2024, UnitedHealth Group executive Brian Thompson was shot outside a Midtown Manhattan hotel. Federal

By Real Reel™ 01 Jul 2025
The Anatomy of a Vertical Drama Script

Insights.

The Anatomy of a Vertical Drama Script

What we learned after binge-watching 100+ English and Chinese vertical series To better understand the storytelling difference between film/TV script and Vertical script, we watched more than 100 series, both English and Chinese original, here are our observation about the current english series script characteristic and issues: Unlike a

By Real Reel™ 30 Jun 2025
Who’s Really Behind ReelShort? Why they can make $30M+ a Month in 2025?

Obs.

Who’s Really Behind ReelShort? Why they can make $30M+ a Month in 2025?

From a 20-square-meter dorm office in Beijing to the top of the U.S. App Store. Here’s the cross-border thriller powering your 60-second cliff-hangers. In 2000, a handful of recent grads from Tsinghua (China’s top 1 university) crammed into a broom-closet office in Beijing’s Haidian startup district

By Real Reel™ 28 Jun 2025
Vertical Dramas Go Global — The 2025 Power Map

Obs.

Vertical Dramas Go Global — The 2025 Power Map

The Market Blows Past $700 Million in a Quarter

By Real Reel™ 27 Jun 2025
The $0.30 Paywall: How China Turned Micro-Dramas into a Cash Machine

Obs.

The $0.30 Paywall: How China Turned Micro-Dramas into a Cash Machine

Hollywood is busy licensing your childhood cartoons into billion-dollar IP universes, while millions of Gen Z are paying 30 cents to unlock…

By Real Reel™ 26 Jun 2025
Stop Calling Vertical Dramas “TikTok Clips”: Anatomy of a New Medium

Obs.

Stop Calling Vertical Dramas “TikTok Clips”: Anatomy of a New Medium

“Mini-dramas look like TikToks until you tap ‘unlock’ and realize a whole Candy-Crush economy is hiding underneath.”  — a16z media memo…

By Real Reel™ 25 Jun 2025
Vertical Dramas Will Eat Hollywood’s Lunch

Obs.

Vertical Dramas Will Eat Hollywood’s Lunch

“Over my morning commute I binged nine episodes, watched a billionaire’s wife fake her own death, and it only cost me 27 cents.”  —…

By Real Reel™ 24 Jun 2025
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Beyond the format.

Editorial insight on vertical storytelling.