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In Part 1, we explored: * The definition of international vertical short dramas and their two main content types: local dramas and translation dramas. * The factors driving market growth globally. * The differences between translation and local production in terms of cost, ROI, and audience impact. * The top platforms worldwide and their
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We all know making a short drama is a rush. You pour your heart into the plot twists, the characters, the emotional…
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Previously, we gave a broad overview of short dramas and the current state of the market. Now, in this two-part series, we’ll take a closer…
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Brace Face Betty plunges us into freshman Betty Brunson’s first-day-from-hell at “the best uni in the state.” Minutes after arrival, the…
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Hello everyone! 👋 Real Reel™ is an open playground for all things vertical drama: the craft, the chaos, the hot-takes. If you’ve ever felt thrilled or annoyed about watching stories in portrait, we want to hear from you. Two fresh reads to kick-start the debate: 1️⃣ 9:16 — “Vertical Isn’
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When this Chinese vertical drama, produced by Shenyang Xinuo Information Technology, slipped onto DataEye’s domestic “heat list” at №28 on…
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Writing a vertical-screen drama, the first thing that pops into my head isn’t the shot list, it’s the retention curve in the platform…
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Drama in the World of Vertical Drama, is This the New Way to Hype a Show?
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China’s “short dramas,” especially vertical micro-dramas designed for mobile viewing, first entered the public eye around 2018. With the…
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July 25, 2025 — The storm around copyright in the booming vertical short-drama industry has intensified.
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The Ukrainian up-start teaching vertical-drama giants a new release game
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A note from one screen-addicted filmmaker to another