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Hollywood’s Vertical Leap: Can MicroCo Really Crack the Short-Form Code?
This piece is by 9:16.
Insights.
The Emotional Engine of Vertical Dramas
Spend a few weeks sitting in on a short-drama writers’ room and you start to see a pattern. It isn’t about characters in the traditional…
Review.
Vertical Drama Review: CHAINED BY HER LOVE / The Week I Realized Déjà Vu Can Trend
⚈ ⚈ It charted high in August (hello, Top-2) and it was blanketed in paid promos across TikTok/IG — i.e., the platform truly opened the wallet. This piece is by Amy — entirely personal opinion. Join Real Reel Before we begin, a quick programming note, especially if you’re a filmmaker or
Insights.
A practical way to adapt a feature into a Vertical short drama
Treat the feature as source ore, not a finished object. The goal isn’t to preserve its shape; it’s to extract its charge: the conflict, the humiliations, the reversals, the secret you can’t unknow, and recast that charge into 90s engines. Start with the spine, not the chronology
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India’s Vertical Short Drama Hit #1, But Can They Make Money?
In July, India quietly became the world’s #1 market for short-drama app downloads, racking up 21.07 million installs in a single month. All…
Insights.
Why a feature film isn’t secretly a 60-episode vertical short drama?
Every few months someone says, “A 90-minute movie is basically sixty 90-second episodes. Just cut it up.” The math is tidy. The…
Review.
Vertical Drama Review: Girls Help Girls: Divorce or Die
⚈ ⚈ It’s fresh, it’s muscular, it’s the opposite of the “naïve good girl” template. You feel the show planting a flag. Red Flags, Patriarchs & Payback Join Real Reel (Heads-up: this review contains mild spoilers, consider before reading.) Caroline Smith doesn’t play the victim, she prosecutes the
Obs.
NetShort: From Translation Breakout to Local Originals, a Vertical Short Drama Contender to Watch
NetShort is a vertical short-drama app operated by NETSTORY PTE. LTD. (Singapore). On iOS, it’s listed under that seller name and currently…
Insights.
Vertical Short Drama Writing Advanced 1
Maxing Out the “Satisfaction Ceiling”: Villains, the Addictive Loop, and “Useful Uselessness”
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July 2025 Vertical Short Drama Market + August Heat Check
July 2025 at a glance: 100M+ downloads, $209M+ in net revenue
Obs.
The Global Rise of Vertical Short Drama Platforms (2/2)
In Part 1, we explored: * The definition of international vertical short dramas and their two main content types: local dramas and translation dramas. * The factors driving market growth globally. * The differences between translation and local production in terms of cost, ROI, and audience impact. * The top platforms worldwide and their
Insights.
Vertical Short Drama Marketing: What Every Creator Should Know
We all know making a short drama is a rush. You pour your heart into the plot twists, the characters, the emotional…